Brand & media kit
Logo lockups, the exact palette, the typeface, and the rules that go with them. Built for the people making our shirts, hats, signage and stationery — take the whole kit, or just the one file you need.
Approvals and anything not covered here: hello@arryvz.com. If a rule isn't on this page, it isn't decided yet — ask before you guess.
Logo
The mark is a navigation arrow that reads as an 'A', with a location pin knocked out of its centre. Every lockup is built from that one shape — viewBox 0 0 100 100, round joins, a 4.2-radius dot.
Onyx on white #FFFFFF
White on navy #0D1526
Onyx on white #FFFFFF
White on navy #0D1526
Onyx on white #FFFFFF
White on navy #0D1526
Blue on white #0066FF
White on blue #0066FF
Two notes on the files, so nothing surprises you at the RIP. The SVG lockups set the wordmark and tagline as live text in Montserrat — install the font, or use the PDFs, which carry it embedded. And the SVG masks the pin out of the arrow; the original hand-off file used a stroked even-odd path, which paints the stroke into the knockout and nearly fills the pin. The files here are the corrected ones.
Color
These hex values are the brand. Match to them exactly — no Pantone book or CMYK build has been specified yet, so for anything printed, pull a proof and send it to us before the run.
#0A0A0A--onyxPrimary text on light; dark surfaces; the mark on light#0066FF--blueThe accent. Buttons, links, the mark#0052CC--blue-hoverButton hover; small blue text on light gray#4D94FF--blue-dark-accentBlue used as text or icon on a dark surface#F4F6F8--light-grayLight content surface#E2E6EB--borderBorders and dividers on light#5B6777--slateSecondary text on light#9FB0C9--slate-darkSecondary text on dark#0D1526--navy-1Dark card / surface (blue-tinted)#0D1017--navy-2Footer and pattern background#0A0E16--navy-3Page-dark background; hero gradient start#101B33--navy-midHero gradient middle#0B2A66--navy-deepHero gradient end; brand bar middle#1C2230--pattern-markThe low-contrast marks in the brand pattern#FFFFFF--whitePage whitelinear-gradient(135deg, #0A0E16 0%, #101B33 60%, #0B2A66 100%)Dark heroes, flyer panels, magnet grounds.linear-gradient(90deg, #0A0A0A, #0B2A66, #0066FF)A 4–6px accent edge on every dark band. Onyx to blue, left to right.#FFFFFF--n-0#F4F6F8--n-1#E2E6EB--n-2#C9D0D9--n-3#9FB0C9--n-4#7C8798--n-5#5B6777--n-6#3D4757--n-7#1C2230--n-8#0A0A0A--n-9Forms, toasts and badges only. They are not brand colors and they never appear in a lockup.
#1B8A5ASuccess#57C79ASuccess on dark#B7791FWarning#FDF0D5Warning surface#F2C15CWarning on dark#C8323CError#FF7B84Error on darkTypography
One family across the whole brand. It's free under the SIL Open Font License, so you can install it on any machine that needs it — the samples below are the real font, rendered live.
ARRYVZ. The journey there!
ARRYVZ. The journey there!
ARRYVZ. The journey there!
ARRYVZ. The journey there!
ARRYVZ. The journey there!
The self-hosted file is a variable font carrying 100–900; the brand uses 400 to 800 and nothing outside it. Italics are not used anywhere in the identity.
Arryvz
The journey there!
Brand line
ARRYVZ. The journey there!
This is the brand line, and it is part of the lockup — the wordmark supplies "ARRYVZ", so only THE JOURNEY THERE! is set beneath it. Written out in prose, meta and social it appears in full as ARRYVZ. The journey there! It replaces the retired lockup tagline "RIDE • DELIVER • MORE" and the retired campaign line "A to Z, Arryvz."; there is no separate campaign line. The name is pronounced arrives, always with a capital A, and it is never inflected — no "Arryvzed", no "Arryvzing".
Usage
This is the whole of what the brand guide specifies about handling the mark. Anything beyond it is not decided yet — so ask rather than assume.
Clear space equals the height of the pin, on all four sides. Nothing — no type, no rule, no image edge — comes inside it. In the mark's own 100-unit box the pin measures 29.5 units, so in practice reserve roughly 30% of the mark's height as margin on every side.
Below 28px rendered, drop the centre dot — the pin silhouette alone carries the mark. That is what arryvz-mark-blue-no-dot.svg is for, and it's the file behind our own favicon. The same logic applies to any process that can't hold a tiny detail: small embroidery, foil, etched glass.
#0A0A0A mark on a light surface.#0066FF mark on #0D1526 or on white.#0066FF.The brand guide is silent on these, so nothing here invents an answer. If your job needs one, email hello@arryvz.com and we'll decide it properly and add it to this page.
Collateral
Per-item direction for the things we actually produce. Where a piece has already been designed and approved, the real artwork is linked rather than described.
| Piece | Lockup | Colorway | Notes | File |
|---|---|---|---|---|
| T-shirt | Stacked lockup, full-chest or centre-back | White lockup on a dark garment, onyx lockup on a light garment. On an Arryvz Blue garment, the lockup is white. | Keep the wordmark and the tagline together — the tagline is part of the lockup. Left-chest placement is small enough that the mark alone usually reads better than a shrunk stacked lockup. | Stacked SVG (white) 968 B |
| Hat / cap | Mark only, front panel | White or onyx mark to suit the cap; blue mark on a navy (#0D1526) or white panel. | Embroidery is where the minimum-size rule bites. The centre dot is 4.2 units across in a 100-unit mark — at a 2 in mark that is roughly 2 mm of thread. Below the equivalent of 28 px rendered, use the no-dot file; the pin silhouette carries the mark on its own. | Mark SVG (no centre dot) 471 B |
| Polo | Mark only left chest, or horizontal lockup if the placement allows | Match the garment: white on dark, onyx on light, blue on white or navy. | A left-chest horizontal lockup puts the tagline at a size that will not stitch cleanly. If the placement is under about 3 in wide, use the mark alone. | Mark SVG (white) 585 B |
| Letterhead | Horizontal lockup, top-left | Onyx mark and wordmark on white, the tagline in slate beneath it. | The horizontal PDF ships at 6 in wide with Montserrat embedded, so it drops straight into a template. The 4 px brand bar (#0A0A0A → #0B2A66 → #0066FF, left to right) is the house rule for a dark edge if the sheet wants one. | Horizontal PDF 17 KB |
| Flyer | Stacked lockup on a dark panel, horizontal lockup on a light one | Hero gradient (135°, #0A0E16 → #101B33 at 60% → #0B2A66) behind a white stacked lockup is the house dark treatment. | Body copy is Montserrat 400 at a 68-character measure; headlines are 800 and sentence case. Caps are reserved for the wordmark, the tagline, and eyebrow labels. | Stacked PDF 19 KB |
| Business card | Mark only on the front, campaign line on the back | Five approved fronts and three backs already exist — see the examples below. | Built at 1125 × 675 rendered at 2×, i.e. 2250 × 1350 px — a 3.75 in × 2.25 in card with bleed at 600 dpi, trimming to 3.5 in × 2 in. The back sets the brand line — "ARRYVZ." at 800 weight above "THE JOURNEY THERE!" tracked at 600. | Contact sheet PNG 250 KB |
| Vehicle magnet | Stacked lockup beside a QR code | Midnight gradient, white, or Arryvz Blue — all three are produced and approved. | The QR code points at arryvz.com/carmagnet, a real landing page. Keep the code on a white or #F4F6F8 tile — never knock it out of a gradient — and do not re-generate it; the artwork below is the approved version. | Midnight magnet PNG 786 KB |
Five fronts and three backs, all rendered at 2250 × 1350 px: a 3.75 in × 2.25 in card with bleed at 600 dpi, trimming to 3.5 in × 2 in. Click any card for the full-resolution PNG.
Three approved treatments. The QR code resolves to arryvz.com/carmagnet, a live landing page — use the artwork as-is rather than generating a new code.
Downloads
The zip below carries all of it. Or take one file — nothing here is behind a form.
Download the whole kit — 3.5 MBLogos, PDFs, the pattern, every produced example, and a plain-text read-me.
Montserrat is licensed under the SIL Open Font License, so it ships with anything you make. We don't re-host the desktop family — get it from the source.
ARRYVZ. The journey there!
Before a run goes to press or to the embroidery machine, email the proof to hello@arryvz.com. We'll turn it around quickly, and if your job needs a rule this page doesn't have yet, we'll decide it and add it here.
