ARRYVZ BRAND & MEDIA KIT
Full guidance: https://arryvz.com/media/designkit
Questions / approvals: hello@arryvz.com

COLORS (exact — match to these hex values; no Pantone or CMYK build is specified yet,
so please send a proof for anything printed)
  Onyx Black        #0A0A0A
  Arryvz Blue       #0066FF
  Blue (on dark)    #4D94FF
  Light Gray        #F4F6F8
  Border            #E2E6EB
  Slate             #5B6777
  Slate (on dark)   #9FB0C9
  Navy surfaces     #0D1526  #0D1017  #0A0E16
  Hero gradient     linear-gradient(135deg, #0A0E16 0%, #101B33 60%, #0B2A66 100%)
  Brand bar         linear-gradient(90deg, #0A0A0A, #0B2A66, #0066FF)

TYPE
  Montserrat only. Wordmark = ExtraBold 800, UPPERCASE, letter-spacing 0.14-0.16em.
  Tagline "THE JOURNEY THERE!" = SemiBold 600, letter-spacing 0.30-0.42em, set in
  Slate (#9FB0C9 on dark). No bullets. Montserrat is free under the SIL Open
  Font License: https://fonts.google.com/specimen/Montserrat

LOGO RULES
  Clear space = the height of the pin, on all sides.
  Below 28px rendered, drop the centre dot (use arryvz-mark-blue-no-dot.svg).
  Colorways only: white mark on dark; onyx mark on light; blue mark on #0D1526 or
  white; white mark on #0066FF.
  Never skew, outline, add gradients to, or recolor the mark outside the palette.
  Never place it on busy imagery without a solid or gradient scrim.
  Written out in prose the brand line is "ARRYVZ. The journey there!" — inside the
  lockup the wordmark supplies "ARRYVZ", so only the tagline half is set beneath it.

FILES
  logos/     SVG vector masters + transparent PNGs (marks 2000px, horizontal 3000px,
             stacked 2400px). White variants are white-on-transparent; the
             *-white-on-navy.png files are visual proofs, not production art.
  print/     Vector PDFs with Montserrat embedded - the safest file to hand a printer.
  pattern/   Tileable brand pattern (480x240 tile).
  examples/  Real produced collateral: business card fronts and backs, vehicle magnets.
             1125x675 at 2x = 2250x1350 px, i.e. a 3.75in x 2.25in business card with
             bleed at 600dpi (3.5in x 2in trim). Preview JPEGs in examples/preview/.